What is the big deal about Wellness Products in India?

It’s no surprise that everyone enjoys intimacy, whether with a partner or themselves (self-care). But what if we told you that by using personal wellness products and/or lubes, you could enhance your experience, discover new sensations, and explore different preferences? The possibilities can be transformative.

Now, imagine our population (yes, we surpassed China in 2022), which explains the demand for personal wellness products. Combining this with a culture that is gradually embracing openness, it's not surprising that items like massagers, and other wellness accessories are gaining popularity. Even adventurous products like handcuffs, blindfolds, and toys are widely sought after online. This shift reflects evolving preferences influenced by global trends and media.

So yes, personal wellness products in India are a BIG DEAL!

Apart from enhancing experiences, these products also address common wellness concerns like reduced libido, performance challenges, and more, often reducing dependency on medications.

That explains why these products are so popular in cities like Bengaluru, Delhi, Mumbai, Chennai, Kolkata, and others like Hyderabad, Jaipur, Ahmedabad, Goa, Chandigarh, and Pune. Surprisingly, Pune is not just about poha but also about wellness products!

Despite this growing acceptance, challenges remain, such as outdated customs regulations. However, a recent judgment by the Bombay High Court marked a significant victory for the wellness industry by reinforcing modern perspectives and overturning outdated views. This milestone was widely celebrated by the community.

Now, shopping for your favorite wellness products online comes with fast, free delivery, and a guilt-free conscience, thanks to progressive changes.

About Besharam

Besharam kahin ka/ki!

If you are reading this, there's a high chance you've heard it. The brand Besharam represents a bold attitude—confident yet approachable. It’s here to be your companion, encouraging you to embrace life unapologetically.

But first, our story.

The founders, Salim & Raj, weren’t friends initially but shared similar life journeys. Growing up in the 80s, their lives revolved around music, bikes, friendships, and occasional indulgences. It was a carefree time until a personal incident left Raj deeply impacted. After being unfairly shamed by peers, he struggled with guilt and lost confidence, which affected his education and future decisions. This experience left a lasting impression on him.

Fast forward to 2012: both had moved to the US, built successful lives, but remained connected to their Indian roots. Bollywood, food, and festivals kept them in touch, but something felt incomplete. A conversation with a friend in India brought up the recurring theme of "shame," a feeling they both had grappled with growing up. They realized the deep impact shame had on their confidence and well-being. This inspired a vision to challenge societal stigma and foster self-acceptance.

With this mission in mind, and a serendipitous encounter with Sunny Leone shortly after, they decided to redefine the narrative. This led to the creation of Besharam—an initiative to challenge shame and promote empowerment.

Besharam - The Leader in the Online Personal Wellness Market in India

Besharam, in the literal sense, means "shameless," but in spirit, it stands for freedom and self-belief. Our mission is to normalize conversations about personal wellness by challenging stigma and taboo, advocating for a progressive India that respects and accepts diverse expressions, preferences, genders, and orientations.

IMbesharam.com was launched in 2013 as India’s first adult wellness store, with Sunny Leone as the face of the brand. Over 11 years, we’ve delivered over 1 million orders and been featured in leading media outlets, including *Times of India, YourStory, Economic Times, Cosmopolitan, Femina,* and more. Our 110,000+ real customer reviews and 400,000+ social media followers reflect the trust and appreciation of our community. Additionally, Raj Armani, our founder, won the XBIZ Progressive Leader of the Year Award for 2024.

With a collection of 120+ international and Indian brands and over 2,000 products, including personal wellness accessories, lubricants, lingerie, and more, we offer something for everyone. Our curated selections include options for men, women, couples, and the LGBTQ+ community. Each product is handpicked from reputable manufacturers to ensure quality and satisfaction.

Now in its 11th year, Besharam remains India’s most loved personal wellness store. Unlike newer websites that shy away from transparency, we are unapologetically straightforward. We believe it’s time to embrace the idea that wellness and intimacy are natural human needs, just like good food and exploring new places. No more double standards.

At IMbesharam.com, we are passionate about promoting personal wellness and making a positive impact. We foster a safe, inclusive, and non-judgmental environment where individuals can explore their preferences and enhance their personal wellness journey.